19 May 2009

Battle of the Phone's or not?


So now as Palm have finally released the date for their Pre' phone, largely designed by Ex-Apple iPhone developers. The Media as a whole is wrapped up in themselves as to whether or not this phone from Palm is going to be an iPhone killer.
There is one short answer to that, and that is no. What should really be the question you may ask, well that question is, is the Pre' going to be a reasonable competitor or not. Because in a market flooded by so called "iPhone Killers" you really have to stand out with a product, that is not only as simple to use as an iPhone, but as intuitively straight forward. The word is intuitive, can friends of mine with little or no tech knowledge, use the Pre' without having to grab for the manual.
Once the iPhone is first switched on everything else is straight forward, the Palm Pre' has to do this as well if not better than the iPhone. Because in the end it doesn't matter if or how many back ground services, any Smartphone can run. What matters does it work, can I use this without trying to remember too hard "Now where do I, do that, and this." This is called intuitive design and with out being too much of a fanboy about it, Apple does this very, very well.
Many software and hardware businesses really need to look at what, and how Apple does things, instead of trying to bring them down or say why their lame product is better. Microsoft is the biggest of them all, saying that PC's are cheaper, in their US ad campaigns of the moment. Which means they have completely missed the point, and just like the Newspaper industry, Motion Picture Association, and Record Industry. They have business models that date back to the turn of the last century, Microsoft included. Throw out crap products and dominate the market, is the business model, and when something new comes and takes over, instead of embracing it try to crush it. What sort of model is that? Great for making obscene amounts of money, that then quickly disappears when the model no longer works, but the business concerned just like a Woolly Mammoth keeps on plodding along, and then expects to get bailed out by the Government.
Businesses should look towards, what I call the iPhone model for business. Is it intuitive, does it have room for expansion. Does it have the people who buy my products, waiting in anticipation for the next product to come out. Not as we have come to expect, which product which looks very much like the next one, and fails less, can I afford? That's the only point or problem with the iPhone model by Apple. Apple has always produced quality products, well since the return of Steve Jobs anyway, and that has always come at a price. So what Palm needs to do, if it's product the Pre' fulfills the iPhone model basic requisites, is put a price on it that makes it affordable to Joe Public on the street. I have no doubt there will be it's fans as well as it's detractors, it's success lays whether or not it can be seen by all as a REAL alternative, a REAL competitor and not just some wanna be.

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